The pumpkin spice latte might have some competitors within the class of seasonal drinks this fall.
On Wednesday, Dunkin’ launched a brand new beverage, the Ice Spice Munchkins Drink, a deal with that mixes a few of your favourite components. It blends collectively Dunkin’s frozen espresso with pumpkin flavored Munchkin doughnut holes, topped with whipped cream and caramel drizzle. The drink was created by a collaboration between actor Ben Affleck and rapper Ice Spice, whose followers are referred to as “munchkins.” The business for the drink first aired throughout the 2023 MTV Video Music Awards.
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Dunkin’ Spiked, a buzzy beverage line, will launch in late August
The business joins the ranks of different spots conceived, directed, and produced by Affleck and manufacturing firm Artists Fairness. Affleck is thought to have a love for the Dunkin’ model.
Jill McVicar Nelson, chief advertising and marketing officer at Dunkin’, described the inspiration for the beverage in a press launch. “Pumpkin spice season has gotten a bit predictable recently, so we sought assist from our pals Ben Affleck and Ice Spice to create a brand new pumpkin obsession that solely Dunkin’ can supply,” she stated. “The end result? The collaboration you by no means knew you wanted… It’s enjoyable, it’s scrumptious, and it’s not your abnormal pumpkin drink!”
The press launch revealed that that is the primary time a Dunkin’ deal with has formally been mixed in a signature drink. The feel of the beverage is one thing like a cookies and cream shake, the discharge stated. Earlier in August, Dunkin’ additionally unveiled its fall menu, which incorporates gadgets just like the Pumpkin Spice Signature Latte, the Nutty Pumpkin Espresso, and the Pumpkin Swirl taste.
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