Fenway Sports activities Group, LPGA workforce as much as increase income and improve publicity for ladies’s golf

Fenway Sports activities Group is doubling down on each golf and girls’s sports activities with Tuesday’s announcement of a gross sales partnership between its advertising and marketing arm, Fenway Sports activities Administration, and the Girls Skilled Golf Affiliation.

The objective of the alliance is for FSM to assist the LPGA strike offers to spice up revenues and improve publicity for the ladies’s skilled golf tour, the oldest girls’s skilled sports activities group that features gamers from greater than 60 nations.

LPGA commissioner Mollie Marcoux Samaan described the partnership in a press launch as a “game-changer for the LPGA, girls’s golf, and girls’s sports activities,” one which “will present the LPGA with entry to new and unprecedented sources and networks, enabling us to speed up our trajectory of progress.”

Earlier this summer time, FSG added golf to its portfolio by buying the Boston franchise of the fledgling six-team, indoor, tech-driven TGL golf league beginning in January that was based by Tiger Woods, Rory McIlrory, and Mike McCarley.

Earlier than the LPGA deal, FSG’s sole foray into girls’s sports activities was its possession of the Liverpool Soccer Membership’s girls’s workforce.

FSG associate Linda Henry is a non-public investor in each the WNBA and Boston’s NWSL growth group.

John Henry, principal proprietor of FSG, which additionally owns the Purple Sox, Pittsburgh Penguins, NASCAR’s RFK Racing, and the Liverpool males’s workforce, mentioned in the identical press launch that FSG will present wanted infrastructure that may allow the LPGA to capitalize on the game’s progress.

“We stay up for an extended collaboration and are excited to assist broaden the LPGA’s capabilities and capitalize on the immense curiosity they’re seeing from manufacturers seeking to spend money on one of many world’s longest-running girls’s skilled sports activities associations,” mentioned John Henry.

FSM additionally has a advertising and marketing and sponsorship partnership with NBA star LeBron James.

Linda Henry is the CEO of the Boston Globe, which is owned by John Henry.