February 26, 2024

2024 Blogging Breakthrough: Master Your Year-End Review and Propel Into Success!

It’s time! The top of 2023 is quick approaching…

You’ve completed an amazing job this yr and you ought to be proud – no step, regardless of how small, is just too small.

Had a gangbusters yr? Good on you!

Had a small yr? I guess you’re additional than you was once! Now that’s progress.

One of the simplest ways to look over all you’ve completed and collect your ideas about the place you’d quite be subsequent yr is to undergo your weblog and social media and audit your efficiency.

What went proper (and how will you replicate that)?

What went mistaken?

What felt yuck and what are you enthusiastic about doing once more in 2024?

This audit guidelines has served us properly and been very fashionable through the years, so I believed I’d replace it for this yr and ship you off in your merry approach with a drink and a pen to experience your yr of running a blog. Could the drive be with you!

Be at liberty to obtain the PDF guidelines if you happen to’re a paper-and-pen type of blogger – you’ll be able to obtain it right here: problogger-end-of-year-blog-audit-checklist.

Tips on how to Do an Finish-of-2023 Weblog Audit

Seize a pen and pocket book, a recent Google Doc, a spreadsheet if you happen to’re into that kind of factor, or anything you’re joyful to take notes on or in, and undergo every part of your weblog totally. What labored, what didn’t, what did you hate, what’s going to you alter for subsequent yr?

“You possibly can solely know the place you’re going if you understand the place you’ve been.” – James Burke

[Tweet/X That!]

So let’s get caught in.

Content material:

You’re going to have to take a look at some stats for this, so open your WordPress Jetpack or Google Analytics and be ready to dive in. First although, a glance by the posts themselves:

  • How lengthy have been posts? Did you have got quite a lot of phrase lengths? All lengthy? All quick? Which carried out higher? What would you say your common put up phrase rely can be?
  • What have been the most well-liked posts? General, and for every class of your weblog?
  • What sort of posts labored? What resonated along with your viewers?
  • What fell flat, or simply fairly didn’t make it?
  • Did you write to your area of interest? Or did you department out? Was {that a} smart selection?
  • Have been you useful?
  • What posts received essentially the most feedback/emails? Which one appeared to the touch a nerve in your viewers?
  • What was shared most?
  • What did you take pleasure in writing?
  • The place are you sourcing pictures? Are you making or taking your individual? May you begin? What different choices are there (yow will discover a choice of locations which have collections of free, no-attribution pictures right here), what program are you utilizing to create and personalise your pictures? (We now use Canva just about completely)Is it sufficient or do you have to attempt one thing new? What are your picture sizes? Are they optimum? Have you ever modified weblog structure and now a few of them are poorly sized? Make an observation of them so you’ll be able to replace later with a greater picture.
  • Which day of the week received essentially the most visitors? What have been you publishing on these days? Was it constant along with your model?
  • Was your overarching theme this yr constant along with your model?
  • What search phrases received the most individuals to your weblog? are you offering content material for them?
  • Does every put up have a great picture that’s formatted accurately, a keyword-rich headline, and is it nice to the attention? Is there sufficient white area, and are there calls to motion the place vital?
  • Have been you offering sufficient worth?

Microchip imageMicrochip image

Again Finish

The nitty-gritty that we normally ignore until one thing has gone mistaken. Do a cleanout!

  • Are your plugins nonetheless working for you? What are you able to delete? What wants updating?
  • What do you have got as a 404 error message? Are you able to make it extra helpful to the reader who finds themselves there?
  • Do you have got damaged hyperlinks? (one technique to discover out is to make use of a damaged hyperlink checker, or set up a plugin that can do it for you). Are you able to replace them?
  • What’s your website positioning plan? Are you inserting key phrases in all the precise locations? When you’ve got Yoast put in, is there a inexperienced mild on nearly all of your posts? What are you able to do to enhance within the new yr? (Moz has a fairly complete put up right here on doing a full website positioning audit if you happen to really feel you want that a lot depth, and a content material audit right here).
  • Have you ever crammed out the alt-text subject on all of your pictures with keyword-rich descriptions? (bear in mind, that is what Pinterest pulls so make it user-friendly)
  • What have you ever been utilizing to trace metrics/visitors? Is it working?
  • Create a Google Analytics report about what has occurred in your web site, and who’s studying it (and on what machine!) Darren has an amazing tutorial right here on the way to discover essentially the most helpful stats in Google Analtyics and use that information to arrange your subsequent yr of running a blog on the precise foot.

Design

We eat with our eyes, as they are saying, and readers will make snap judgements about you and your weblog primarily based on the way it seems after they get there. What does your design say?

  • Is it useful?
  • Is it reader-friendly?
  • Is it pleasing to the attention?
  • Does it describe you and your weblog at a look?
  • Have you ever stayed per colors and fonts?
  • Are there any widgets that want eradicating?
  • How is your sidebar working? What are you able to shuffle round or delete fully?
  • Are you profiting from the bottom-of-the-blog actual property?
  • Are the advertisements previous? Are you able to write to the advertisers and provide them a brand new deal?
  • Are you profiting from your design to level to the place you can make an affiliate sale?
  • Are there a number of factors on the web page the place readers can comply with you?
  • Is your e-newsletter signup field distinguished? Do you have got a couple of?
  • Is that pop-up field price it?
  • Are your social media icons in the precise order (you would possibly need to put your hottest websites on the entrance). Are they linked to the precise place? Are they the precise dimension or color?
  • Do all of the hyperlinks in your homepage work?
  • What are you able to take away from the design to reinforce the look of your weblog?
  • What are you utilizing for social sharing? Do you prefer it? are individuals utilizing it? Can you discover one thing that works higher?
  • Private branding: is it recognisable? Have you ever been utilizing the identical branding strategies in your put up pictures?

Page Design screenshotPage Design screenshot

Pages/Subjects

The umbrella of what you’re about. How’s that workin’ for ya?

  • Are the pages and subjects you’ve sorted your content material into nonetheless related? Have you ever moved onto different issues? Are you able to merge some? Nest them?
  • Did you share content material equally throughout all or did you discover you wrote on a specific matter essentially the most?
  • Is the navigation streamlined and user-friendly?
  • Are your pages and subjects simply accessed?

Social Media

Our house away from house!

  • On what platform did you see the largest development?
  • The place was essentially the most engagement?
  • What did you take pleasure in essentially the most?
  • Have you ever modified profile photos and bios recently? How present are they?
  • What introduced most return to your efforts?
  • The place would you want attempt within the new yr?
  • Is it apparent on all of those platforms what you’re about? What you’ll be able to provide individuals?
  • Do all of your platforms hyperlink to your weblog, and are these choices apparent and straightforward to seek out?

Your promotional technique

You possibly can’t simply “construct it and they’re going to come”. As a result of they’re busy studying another person.

  • How did you get your weblog in entrance of recent readers?
  • How profitable was that?
  • What wasn’t well worth the time invested?
  • The place will you make investments your time subsequent yr?
  • What have you ever received as an opt-in? Does it want upgrading?
  • How are you providing your e-newsletter or mailing checklist? Have you ever been per it, have you ever been monitoring open charges and so forth?
  • Did you visitor put up wherever? Was that price your time? The place might you do that yr?
  • Did you attempt to get some conventional media protection?
  • Did you attempt any collaborations or cross-promotions? Who might you’re employed with in 2024?
  • Did you do any giveaways? How profitable have been they?

Promotion graphicPromotion graphic

Monetization

  • What has been your technique this yr?
  • What monetization fashions have been you utilizing?
  • What has been essentially the most profitable?
  • What hasn’t been price your time?
  • What is going to you spend your sources on subsequent yr?
  • What applications, ebooks or programs want updating?
  • Are you able to bundle them collectively and do a fast lead-up to christmas sale?
  • Are you able to launch one thing fast in time for christmas or new yr?
  • How has your viewers reacted to every monetisation technique?
  • What mannequin have you ever most loved utilizing?
  • What would you take into account for the long run?

Your objectives

  • Did you create any? did you meet them?
  • Have been you too bold? Or not sufficient?
  • What did you take into consideration for subsequent yr?
  • Have you ever written your future objectives and a plan for the way to get there?
  • How might you be taught from the errors you’ve made this yr that can assist you attain your objectives now?

Your emotions

  • How did you’re feeling total?
  • What did you excel at?
  • The place did you’re feeling you can have completed higher?
  • Did you take pleasure in running a blog?
  • Do you continue to take pleasure in it?
  • Have you considered quitting, transferring on to one thing else (like podcasting, for instance), do you need to write a e-book, open a web based retailer… did you concentrate on increasing or transferring on?
  • What would you love to do in your weblog for subsequent yr?
  • What is going to you be abandoning?

Ahhhh that’s higher. Pens down, New 12 months’s celebratory drinks up! That’s you in a snapshot. Could your 2024 be much more superb.