December 6, 2023


The primary of those commercials, “Assembly Lineup,” will air throughout Wednesday’s Celtics sport towards the New York Knicks.

Jayson Tatum starred in two commercials promoting their present SportsCenter. Jessica Rinaldi/Globe Workers

The Boston Celtics will tip off their season on Wednesday, starting an 82-game journey that famous person ahead Jayson Tatum is predicted to steer. 

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Due to Tatum’s prominence and his standing as one of many NBA’s finest gamers, ESPN has determined to make him part of their advert marketing campaign That is SportsCenter.

“Because the NBA season suggestions off, Jayson Tatum is the most recent NBA nice to star within the beloved That is SportsCenter marketing campaign,” mentioned Seth Ader, ESPN’s vice chairman of name advertising.

That is SportsCenter aired its first advert in 1994 to advertise the corporate’s present SportsCenter by depicting athletes and enviornment components in commonplace workplace conditions alongside varied ESPN staff. The advert marketing campaign isn’t any stranger to welcoming Boston’s largest stars to their units, and the subsequent nice Celtic stars in two commercials, titled “Assembly Lineup” and “Safety Badge.”

“Assembly Lineup” begins with SportsCenter anchors Nicole Briscoe and Steve Levy strolling right into a convention room for a gathering. As they stroll in, a PA announcer shouts their names and alma maters, equally to how the house crew of a basketball sport introduces their beginning lineups.

After Levy sits down, the PA announcer introduces Jayson Tatum, who then enters the room wearing his Celtic uniform and meekly says howdy to his “coworkers.”

In “Safety Badge,” Tatum enters a room to have his picture for his safety badge taken, however not earlier than being bumped by Ramses, the mascot of the College of North Carolina and his Duke Blue Devils’ archrival. The photographer asks for Tatum’s title, however he can’t discover it on his record of staff. Tatum provides a number of nicknames of his that could possibly be on that record as a substitute, however the photographer finds it after Tatum clarifies that his first title comprises the letter “y.”

“Right here at SportsCenter, it doesn’t get a lot larger than safety badge picture day,” anchor Scott van Pelt mentioned within the industrial earlier than Tatum seems.

Tatum is one among sports activities’ highest-profile names, so it’s not a lot of a shock that ESPN would come with him in these new adverts. A number of of the world’s finest athletes have preceded Tatum in these commercials, and others, together with Vegas Golden Knights star ahead and Massachusetts native Jack Eichel, be a part of him on this collection of name new adverts.

“Assembly Lineup” will debut on Wednesday through the Celtics’ season-opener towards the New York Knicks, and “Safety Badge” will air on Friday, when the Celtics journey again to Boston to tackle the Miami Warmth.