February 27, 2024

NFL

“Bringing the NFL to new continents, international locations, and cities all over the world is a important component of our plan to proceed to develop the sport globally.”

Roger Goodell, left, poses with with the Mayor of Sao Paulo, Brazil, Ricardo Nunes. AP Photograph/LM Otero

IRVING, Texas (AP) — The NFL is including Brazil as its first regular-season vacation spot in South America subsequent 12 months.

A rise within the variety of worldwide video games by 2025 means different new cities are on the way in which.

The league stated Wednesday on the homeowners conferences within the Dallas space the 2024 sport will probably be performed at Area Corinthians in Sao Paulo, Brazil. The stadium has a capability of practically 50,000 and was a venue for the 2014 World Cup and 2016 Olympics.

The NFL additionally introduced a doubling of the potential worldwide video games from 4 to eight in 2025, not counting an extra sport that Jacksonville has the choice of together with every year.

There have been 5 worldwide video games this 12 months, three in London and the primary two in Frankfurt, Germany. There will probably be 5 extra subsequent season — one other three in London together with a return to Germany and the addition of Brazil.

Spain acquired robust consideration for the bid that went to Brazil, and the NFL made it clear a regular-season sport was coming to the European nation sooner or later. A return to Mexico additionally is anticipated.

“I believe our focus is on taking a look at the place are these subsequent markets based mostly on the place the fan ardour exists, the place the chance is to have the best impression,” stated Peter O’Reilly, the NFL’s government vice chairman for membership enterprise, and worldwide and league occasions. “It’s not mapped right this moment, and that’s the flexibleness we now have working with the golf equipment.”

On the December homeowners conferences two years in the past, the league designated residence advertising and marketing rights for groups in varied international locations as a part of a technique to construct fan development internationally. Miami is the one group with such rights in Brazil.

“Bringing the NFL to new continents, international locations, and cities all over the world is a important component of our plan to proceed to develop the sport globally,” Commissioner Roger Goodell stated. “Brazil has established itself as a key marketplace for the NFL.”

Pollster IBOPE Repucom revealed a examine in February wherein it stated the NFL has greater than 35 million followers in Brazil. In 2013, solely 3 million Brazilians paid consideration to the game, the pollster stated.

Native estimates say 2.5 million Brazilians watched this 12 months’s Tremendous Bowl, nearly 20% extra as compared with the earlier version. Brazil has the second-largest worldwide fan base behind Mexico.

Sao Paulo Mayor Ricardo Nunes led the Brazilian contingent that made a presentation to homeowners in Texas, and smiled broadly as he held a soccer throughout a information convention.

“The appropriate selection was made,” Nunes stated by way of a translator. “With the sport in Sao Paulo, Brazil, will surpass Mexico as solely behind the U.S. when it comes to whole variety of followers.”

The stadium in Sao Paulo belongs to Corinthians, one in all Brazil’s hottest soccer groups, and is a part of the nation’s bid to host the 2027 Ladies’s World Cup.

“We’re immensely glad and proud with this partnership,” outgoing Corinthians president Duilio Monteiro Alves stated. “There have been many months of research and negotiations, together with two visits to Europe and plenty of conferences on the stadium so we may get right here.”