The wisecracks between two Portland companies on social media took off after J’s Oyster, a waterfront restaurant recognized for its Maine seafood choices, posted an image to Instagram and Fb of a well-known sight: a line outdoors its neighboring enterprise, The Holy Donut.
“This (is) a line for our neighbors Holy Donut — in the event you haven’t had one, it’s best to,” the caption from final Saturday learn. “That being mentioned, it’s $39 for a dozen donuts. It’s $30 for a baker’s dozen of contemporary Maine oysters. Spend your cash correctly.”
The quip about the fee and wait to get Maine’s well-known gourmand potato doughnuts noticed tons of of feedback, some who cheered on J’s, others who expressed their allegiance to Holy Donut, and a small minority who discovered the put up a bit mean-spirited.
“What a tasteless put up,” one commenter mentioned. “It’s arduous as a small enterprise lately.”
It additionally was seen by Katie Mackie, The Holy Donut’s advertising and marketing coordinator, who added that the doughnut store’s workforce wasn’t conscious J’s was going to put up that image of the road. However they wished in on the joke that was taking off on-line.
“It did get my inventive juices flowing,” Mackie mentioned. “I went backwards and forwards with the workforce a little bit bit, and we determined we wanted to provide you with a intelligent clapback. We wished to maintain it mild and enjoyable.”
So the “salty neighbor” was born, a doughnut coated in a spicy cocktail sauce glaze, topped with a uncooked Maine oyster on the half shell, and a lemon on the facet. The savory — or slightly, unsavory — doughnut was launched in a put up on the enterprise’s social media pages on Monday and prompted clients to “give our mates over at (J’s Oyster) a name for more information.”
“All pleasant banter and neighborly ribbing apart, after you seize your Holy Donut repair on Industrial Avenue, plan to seize lunch throughout the road at our mates over at J’s Oyster,” the caption continued. “They’re a should in your Previous Port to-do checklist when you’re within the ‘hood.”
Commenters gave the comeback its due, however some puzzled if the doubtless unpalatable deal with was actual.
The Holy Donut, which has 4 shops in Maine, is not any stranger to collaborating with different native companies to construct a doughnut across the model they’re working with. Mackie mentioned they as soon as made a pizza doughnut in collaboration with Slab Sicilian Avenue Meals and have had a number of joint initiatives with Lone Pine Brewing Firm.
However throughout an interview, she assured Boston.com that no such oyster doughnut exists or would ever come to fruition.
“I can’t think about taking a chunk of a cocktail-sauce glazed doughnut with an oyster on high,” Mackie mentioned. “However we like to collab with native companies. If it wasn’t that, it might be one thing a little bit bit extra scrumptious.”
An hour after the salty neighbor made its debut, J’s Oyster confirmed up at The Holy Donut with a peace providing: oysters.
The seafood shack documented the trade of oysters for doughnuts and mentioned the social media discourse was “all in good enjoyable.”
“We love our neighbors and would by no means damage them,” J’s Oyster mentioned in a social media put up.
After the COVID-19 pandemic and its toll on small native companies — particularly these within the meals and beverage service business — Mackie mentioned it’s essential for companies to help one another, whether or not that’s completed by way of partnerships or faux social media tiffs.
“There have been arduous instances. There have been tougher instances,” she mentioned. “Inside the group everybody simply type of stood sturdy, and all of us believed in one another. We made it by way of.”
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