July 16, 2024

Why Stories are an Effective Communication Tool for Your BlogWhy Stories are an Effective Communication Tool for Your Blog

As I write this it’s the final Tuesday morning of the month and I’m sitting in a neighborhood espresso store going by my ‘finish of the month routine‘.

It entails a big lattè (every thing else hinges on this) and a few delving into my blogs metrics to see how they’ve been performing.

Whereas I do preserve monitor of the site visitors stats of my blogs every day I prefer to put aside an hour or two on the finish of every month to go somewhat deeper and do some extra evaluation of tendencies on my blogs – I discover that once I do that I discover issues that I can construct on to proceed momentum on my blogs.

This morning as I used to be taking a look at the kind of posts that had accomplished properly in the previous couple of weeks on my blogs I observed an fascinating development – lots of them had been ‘story‘ kind posts.

Each posts received a number of site visitors, had been linked to by quite a few different blogs and had been re-tweeted greater than regular.

I’ve all the time identified how highly effective ‘story posts‘ will be on a weblog however I made a decision to dig somewhat additional to see whether or not this continued deeper than simply the final month.

What I found was that story posts have been among the many hottest posts on this weblog during the last 5 years time and time once more. They’re not the one kind of submit that does properly (there are a number of different varieties of posts that do properly – we would discover these in a later submit) however they actually have carried out very properly for me.

Right here’s a number of extra examples of standard story posts:

I may go on…. and on! Every month that I seemed again on by my weblog right here at ProBlogger a narrative kind submit featured within the high 2 or three posts.

Why are Tales Efficient?

So much may very well be stated concerning the the reason why tales are inclined to do properly on blogs however right here’s a number of causes that I’ve seen in my very own expertise:

  • Tales have interaction the creativeness of readers
  • Tales go past information and theories
  • Tales reveal one thing about your self as a blogger (they’re private)
  • Tales set off feelings and the senses
  • Tales are conversational they stimulate others to react and inform their tales
  • Tales present hooks for readers to latch onto in your running a blog (they’re relatable)
  • Tales seize and maintain the consideration of readers
  • Tales are memorable – whereas folks don’t all the time latch onto information and figures – a superb story will be remembered for years
  • Tales illustrate your factors in methods that may be rather more convincing (and convicting) than different varieties of info

The important thing with tales on blogs is making them tie into the remainder of your weblog – ie make them related and make sure that they’ve some level to them that’s helpful to your readers on some degree. Whereas telling the story of how your canine dug up your vegetable patch would possibly curiosity you, the readers of your weblog about (insert your blogs subject right here) will not be fairly as fascinated – except you utilize the story for example one thing about your subject.

Now that we’ve seemed as among the causes tales are efficient on blogs – in my subsequent submit I wish to prolong the thought of story telling with a 2nd submit that explores among the sorts’ of tales that you just would possibly like to make use of in your weblog.

This submit is one other a part of the Ideas of Profitable Blogs collection. Earlier ideas explored are Listening, Belief, Usefulness, Group and being Private.